crossway consulting

 Search Engine Optimization (SEO) continues to be one of the most critical elements of digital marketing. However, with its popularity comes misinformation. Many businesses are misled by outdated practices or common myths, often leading them to choose the wrong SEO services or invest in strategies that don’t deliver results. In this blog post, we’ll debunk the top 5 SEO myths to help you make better decisions for your business’s online presence. Myth #1: SEO Is a One-Time Task Many assume that SEO optimization is something that only needs to be done once. However, this is far from the truth. Why This Is False SEO is an ongoing process. Search engine algorithms—especially Google SEO—are constantly evolving. What worked six months ago might not work today. Regular updates, keyword adjustments, content improvements, and technical SEO audits are necessary to maintain or improve rankings. SEO services for small business must be continuous to remain competitive in a digital landscape th...

 Let’s face it—if your business isn’t showing up on social media, you're missing out. Whether you're running a local coffee shop, an ecommerce store, or managing an enterprise SEO company, social media advertising has become a must-have in your digital strategy. From understanding how much Facebook ads cost to figuring out Instagram ads cost, it can feel a bit overwhelming. But don’t worry—this guide breaks it all down in a way that’s easy to follow, whether you're a small business owner or part of a full-service digital marketing agency. What Exactly Is Social Media Advertising? Social media advertising is when businesses pay to show up in people’s feeds on platforms like Facebook, Instagram, LinkedIn, and even TikTok. Unlike organic posts, these ads are designed to get results—whether that’s more traffic to your site, more leads, or more sales. It works best when paired with other digital tools like SEO services, content marketing, and a solid website. Many ecommerce...